Website development · live work below
Websites that draw people in.
Flash when it should flash. Clear when it should close. Custom sites for athlete brands, stays, and the products behind them — built the same way as the live examples on this page.
01 / Selected work
Live sites. Real links.
Each of these is up now. They are the reference for how a Peacemakers site should feel: bold type, a point of view, and a next step that is obvious.
Athlete brand
TJ Leach
The official site for a professional snowmobiler. Dark editorial layout, a fixed sidebar, racing, film, partners, and a path to merch. Built to feel like the sport, not a template bio.
- Full-bleed hero and oversized name
- Chapters for racing, watch, partners, marketing
- Social and merch kept one click away
RACING
WATCH
PARTNERS
WATCH
PARTNERS
PROFESSIONAL SNOWMOBILER
TJ
LEACH
LEACH
Direct booking
Ridge & Oak Stays
A Western North Carolina stay site for two places under one host team: Treetop Oaks and The Green House. Guests pick a stay and book direct, with the cabins doing the visual work.
- Property choice up front
- Warm, place-first photography layout
- Direct booking instead of a marketplace detour
WESTERN NORTH CAROLINA
Ridge
& Oak
& Oak
Treetop OaksThe Green House
Product site
Direct Rebook Kit
The marketing site for a booking-site kit aimed at Airbnb and Vrbo hosts. It explains the offer, shows the kind of guest site a host can run, and points to the next conversation.
- Product story for hosts
- Guest-site examples
- A clear path to talk
FOR AIRBNB & VRBO HOSTS
Your own
booking site.
booking site.
Consulting
Peacemakers AI
The firm site for process and AI guidance aimed at service businesses. Dark, quiet, and specific: what to look at first, where software actually helps, and how to book time.
- Service pages and location pages
- A reading library for small businesses
- Scheduling built into the page
SERVICE BUSINESSES
Process first.
Then the tools. Book a conversation
Then the tools. Book a conversation
02 / The craft
Flashy on purpose. Useful on contact.
Presence
Big type, strong contrast, and a first screen that tells you whose site you are on. The TJ Leach site is the reference: the name fills the frame before the paragraph does.
A path
Every live example has a next step. Watch, book, call, or shop. Decoration that does not move someone forward does not ship.
Fit
A snowmobile brand, a cabin stay, a booking product, and a consulting firm should not share a skin. The structure can rhyme. The voice should not.
Speed
Pages built to load cleanly on a phone. Motion is used where it pulls the eye, then it gets out of the way.
03 / How a site gets made
Four moves. Then it is live.
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01
Name the job
Who the site is for, what they should do, and which of the live examples is the closest cousin.
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02
Set the look
Type, color, and the first screen. Flash where the brand can hold it. Calm where the offer needs to be read.
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03
Build the pages
Homepage, the pages that sell, and the paths to call, book, or buy. Copy in your voice, not filler.
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04
Put it on the internet
A real address, a fast load, and a handoff you can update without calling in a rescue crew.
04 / Start
If the site should do the talking, let’s build it.
Tell me what you are launching. I will answer from Asheville with a straight read on fit, timing, and the kind of site it should be.